Measuring the ROI of Social Media for Attorneys: Beyond Likes and Follows
When attorneys think about marketing, they usually think in measurable terms. If you spend money on ads, you can track clicks and conversions. If you invest in SEO, you can watch your rankings rise and traffic increase. But when it comes to organic social media, the return on investment (ROI) often feels murkier. This is […]
From Forgettable to Unshakable: How Attorneys Can Craft a One-Liner That Builds Authority and Attracts Clients
Last week, I was editing my bios.Not because I suddenly decided I didn’t like my headshot or because I had too much free time (spoiler: I don’t), but because I realized something: my bios, the little snippets on my website, LinkedIn, and social platforms didn’t fully reflect what I stand for. They were… fine. Polished. […]
How Lawyers Can Build a Community Around Their Law Practice (and Why It Matters More Than Ever)
Most lawyers have been told to market their services by sharing their accolades, experience, or the number of cases they’ve won. But here’s a shift that’s changing the legal marketing landscape: the strongest legal brands today aren’t just built on credentials, they’re built on connection. And connection happens in community. You don’t need to be […]
Is Your Law Firm Content Ready for Clients Who Already Know They Need You?
The other night, I walked into the Apple store with two toddlers on my hip and a mission in my mind: get a new phone. My iPhone battery was dead-dead, not just draining fast. I mean, wouldn’t turn on unless it was plugged in. The battery looked ready to burst through the screen. I didn’t […]
Why “Adding Value” Isn’t Enough in 2025 And What Attorneys Should Do Instead
The other day, I was having coffee with a friend who runs a small estate planning firm. We were laughing about the usual — social media overwhelm, client questions that come in at 11:59 PM — but then she sighed and said, “I’ve been giving away so many helpful tips on Instagram, but it feels […]
Build Influence and Monetize: Why Your Law Practice Needs Both (Right Now)
You’ve probably heard the advice before: “Build influence before you monetize.” And sure, that works—if you’re planning to become a full-time influencer or have unlimited time and resources to grow an audience first. But as an attorney running a real, revenue-generating business?You don’t have that luxury. You’re here to build trust and get paid for […]
What “Show, Don’t Tell” Actually Means for Lawyers Who Want Better Clients Online
We’ve all seen it: “I’m a divorce attorney. Book a free consultation.”“I help with green card applications.”“I’m a compassionate and experienced attorney.” And while those statements might be true, they’re not doing you any favors when it comes to marketing your law firm online. In fact, they sound just like everyone else. So here’s the […]
How Our Family Law Client Went Viral Three Times—and What We Learned
Here’s the truth no social media strategist wants to admit: going viral is part luck, part timing, and part strategy. You can’t force it, but you can absolutely create the conditions that make it more likely. That’s exactly what happened when one of our family law attorney clients went viral—not once, not twice, but three […]
Stop Overthinking & Just Start: A No-Fluff Guide to Social Media Marketing for Attorneys.
“A rolling stone gathers no moss.” I remember hearing that phrase back in grade school and not giving it much thought. It wasn’t until adulthood that I finally understood its meaning: Momentum creates progress. Stagnation breeds nothing. That lesson came full circle during a road trip my husband and I took to Connecticut. We were […]
Influencers: Leveraging Them to Boost Their Reach
Influencers aren’t just for fashion brands and lifestyle products. Lawyers can leverage them too. Imagine partnering with influencers who not only potentially specialise in legal topics but generally have a strong following that you could leverage. They could share your expertise or recommend your services, giving your credibility a massive boost. Think of it as having a trusted advisor vouching for you in a room full of potential clients. Plus, influencers can help you tap into new audiences who might not have considered legal services before. Whether it’s collaborating with a legal influencer on YouTube or teaming up with a LinkedIn thought leader, embracing influencer marketing can skyrocket your visibility and forge meaningful connections and leads.